The primary active components in noni are iridoids.

About Tahitian Noni®

Noni Juice GirlWhat is Noni?

For thousands of years, the people of Tahiti have benefited from the amazing noni fruit. Now, through Tahitian Noni® products, you too have access to the tremendous power of this world-renowned "super fruit". Noni, known scientifically as Morinda citrifolia, is a tropical fruit found primarily in the South Pacific. About the size of a potato, noni can vary in color from white to yellow to green. Tahitians have used noni for centuries because of its healthful benefits, which modern science is now helping to define.

Why Tahiti?

Our product heritage begins with Tahiti, the source of our noni and one of the most pristine environments in the world. Its clean air, pure water, and rich volcanic soil create the perfect environment to grow nutrient-rich noni. The next step of our product heritage rests with the noni tree. From this tree we derive the main ingredients for all our products: the fruit, leaf, and seed. Our respect and unique partnership with Tahiti and her people is central to all of our activity in Tahiti. Each Tahitian Noni® product represents the Tahitian people's desire to share their gift of noni with the world. Noni harvesting has benefited the economy of Tahiti tremendously. Since TAHITIAN NONI® Juice entered the market in 1996, thousands of jobs have been created and noni has become the number-one agricultural export of Tahiti.

Elements of Noni

Each Tahitian Noni® product can be traced back to one of the elements of the noni tree: fruit, leaf, and seed. Each of these offers specific benefits that are harnessed and magnified in our final products.

Fruit, Leaf, and Seed

Science Meets Tradition

We create powerful, proprietary raw ingredients from the elements of noni by combining the knowledge of ancient tradition with modern science, research, and cutting-edge manufacturing technology. Our research has unlocked the secrets and benefits of these raw noni ingredients.

  • Each raw ingredient is exclusive and proprietary to our company.
  • Each raw ingredient is extremely difficult to create, which ensures our leadership in the noni market and gives us a tremendous competitive advantage.
  • Since we make our own key ingredients, our products are not at the mercy of ingredient fads.

Tahitian Noni® Products

Because each individual product has a rich heritage of ancient tradition and modern science, Tahitian Noni® products are without equal. TNI controls every step of the process—from tree to bottle. Specially trained noni harvesters, state-of-the-art processing and bottling facilities, and the most stringent quality control checks ensure that Tahitian Noni® products are the best and more pure available. Period. From the beginning, TNI's mission has been to improve the lives of customers by producing the most innovative, highest-quality noni-based products possible. TNI's focus is Tahiti, her people, her culture, and noni—her gift of health that we are helping bring to the world. This focus gives us great power, and as a result, we will continue to lead the noni market that we created. TNI will continue to know more about noni than anyone. We will take this knowledge and continue to aggressively pursue new ingredients and products. We will further define ourselves as the world leader in noni.